To share in the creation of a healthy smile on the face of every patient for a life full of happiness and hope

To serve the needs of our customers, doctors, pharmacists and patients by providing them with world-class pharmaceutical products of superior quality at affordable prices for a better and healthier life. To provide employees with work satisfaction and advancement opportunities while ensuring the highest value to all stakeholders including investors, business partners & suppliers.

Excelling in our products and customer services, exceeding expectations and building long term relationships while keeping focused on business objectives and opportunities for continuous growth.
Doing the right things at all times and in all circumstances, honoring our commitments and being accountable for every action we partake in.
Building strong borderless teams through focus on shared goals and removal of organizational barriers to create seamless teams smoothly working together towards one vision.
Creating an atmosphere that motivates our employees towards innovation and creativity by freely expressing their ideas and trying new approaches to foster advancement in skills, technology and processes.
Being determined to achieve our business objectives through flawless implementation of plans and exploring all opportunities for accelerating business growth.
Pursuing excellence in every detail of all business activities fuels us towards leadership in the market place. Repeatedly done, excellence no longer becomes an act, but a habit.
Working with a sense of responsibility in our contribution to our society and environment defines our existence. It entails making a difference in the quality of lives and the environment surrounding us on both a collective as well as individual basis.